What do Nina Chuba, Beyoncé, Apache207, Fred Again, Peggy Gou, and BTS have in common? They were all newcomers at one point and would have surely appreciated learning from experienced individuals in the music business. That's precisely what happens at ›SOUND ON‹: Established artists offer tips to young people in free workshops, collaborate with them on creating beats, co-write songs together, assist in refining their ideas, or show them how to get a crowd moving and dancing.

At ›SOUND ON Vol. 1‹, over 40 young music enthusiasts came together over two workshops days and gleaned practical skills, self-confidence, and motivation for their own ventures in the music and media world. Participant Philine Sonny has since been honored with the popNRW Award, and many other former participants have come a long way in living their dreams of making music in their own unique way.

In 2024, ›SOUND ON‹ enters its much awaited second round! What's happening this time? The team from BeatBastelnintroduces the topic of ›Producing‹. The experienced producer, DJ, and radio host, Raffi Balboa (OK Kid), is coaching in ›Advanced Producing‹. Gîn Bali gives you an insight into her DJing philosophy and shows you her workflow on the CDJs, while Ella O'Brien-Coker shares tangible tips for (self-)management in the music industry. Rapper Horst Wegener, also known as Jesué, helps participants to refine songs and lyrics, while Joël-Joâo delves deep into songwriting. Additionally, Benjamin and Anna from Figur Lemur will be on hand sharing valuable know-how about music videos and live sound. As a highlight, Blumengarten are playing a one-hour public duo show on Saturday evening, starting at 8pm. To round off the event, the house will be open on Sunday from 16 h onwards, welcoming families, friends, and all those interested to attend a concert by this year’s participants. At 19 h, Dein Couseng will take to the stage, and ›SOUND ON Vol. 1‹ participant and DJ Amelie Kollek will wrap up the weekend behind the turntables.

The program is curated by music journalist and 1LIVE moderator Tilmann Köllner who will co-host ›SOUND ON Vol. 2‹ together with Arman Marvani, also known as Dein Couseng.

A project within the framework of the Alliance of International Production Houses by the Federal Commissioner for Culture and the Media.